Officina 189 is an Italian concept store fostered by its founder Fabrizio Di Rienzo, from Milan, Italy. Officina 189 brings unique high end niche made in Italy products to North America, for the first time.
The store showcases and sells products that have passed the requirements of the Officina 189 team. We decided to create a store and a museum together, launching the definition of MUSHOP that is to say MUSEUM and SHOP. The concept is precisely to disseminate, promote and sell the products of the brands of our partners in an absolutely customized manner, not related to the product but the brand that produces a particular type of object.
The store will be a meeting point for the city of Boston and for all lovers of Italian products, a clientele that is attentive, refined, demanding, and yearning to be treated in the best way. Our guests are invited to explore the store, ask questions, and enjoy an espresso, all part of the Italian shopping experience.
The idea developed after several trips to the U.S. while visiting friends. The founder realized that the niche market made in Italy was unknown to the Western Hemisphere. It became his mission to not only import fine niche Italian products, but also to educate his customers about the product, the manufacturer, and the culture/story behind each. This creates the Italian shopping experience.
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